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Brand-Stretching Installation
Off the Page and On the Wall
(May – June 2001)
Michael Jenner’s book, FlipDesigns was the catalyst for a collaboration with the publisher, Prestel, and Colourlink to create bespoke Digital Wallpaper designs taken from the book.
Concept
FlipDesigns can change the way you see; like the process of alchemy turning base metals to gold, the interaction of the camera and computer can transform the most unlikely subjects.
When used to compose a larger pattern, the images tap into a new dimension of visual awareness and create a new design aesthetic with the potential to be used in a variety of applications.
A selection were installed at Mission which was ‘dressed’ as a residential interior to provide visitors with inspiration for alternative wall surfaces. Wallpaper was enjoying a renaissance and the installation provided a timely examination of colour and texture.
Exhibits
Bespoke digital wallpaper samples/limited edition prints.
A selection of limited edition prints from FlipDesigns were also available.
The book made a useful accompanying catalogue for the installation and went on to become a visual sourcebook for creatives, interior and textile designers.
Editorial Coverage
