Mauve was essentially a perk for Mission's clients, customers, collaborators and kindred spirits – appreciators of good design, good service and good living!
Mission's visitors regularly commented on its inspirational setting but sometimes lamented there wasn’t somewhere to refuel.
This led Mission to launching a club night – Intermission – in 1999, a monthly soiree for Mission’s clients, collaborators and friends. Upon receiving their card, members could hang out at Mission with guests and enjoy the lounge music and cocktails.
In 2002 Mission upped the anti by establishing a licensed pop-up members club in adjacent premises, called Mauve.
The name was inspired by the colour that changed the world. Discovered by chemist William Perkin in 1856, the first man-made colour became the most desirable shade in London, however its importance went beyond fashion. helping develop perfume, photography and medicine.
In much the same way, Mission’s Mauve lounge bar set out to break the mould.
Membership to Mauve was complimentary and by invitation only.
Mauve’s clientele loved gaining entry to a building which had no windows and gave no clues as to what was lay in store inside.
Mauve Menu Inner leaf
Mauve Menu Champagne Cocktails
Mauve Menu Martini Cocktails
Interiors
Editorial Coverage
GQ Editor Dylan Jones was a regular – declaring in his Independent column that Mauve was the best bar in Britain, that week…
Other regulars included Graham Norton, Valentine Guinness, Claire Foxe, alongside many creatives, including the design team at Ford’s Ingeni studio.
TV companies including the BBC hired Mauve for filming and private parties were regularly held in the basement ‘boogie box’, enabling other guests to relax above, in the ground floor lounge.
