ROOM – IKEA launched its new magazine at Mission several months before its opening - giving a secret/‘in the know’ vibe to the event. SONERA – Product launch by the telecommunications company. APHRODISIACS (Quadrille Press) – Photographic installation to launch Marion McGilvary’s book – with photographs by Laura Hodgson – exploring the seductive power of aphrodisiacs on the senses. SONY ART COUTURE – A celebration of design to launch Sony Art Couture and an opportunity to learn more about Sony WEGA. In association with brand designers JAM. BASILDON, BRITAIN – A debate by the Maverick Club with speakers journalist Miranda Sawyer and lecturer Alan Hudson exploring whether the city is justified in its disdain for the suburbs. ICELANDIC FASHION & JEWELLERY – A week-long showcase with the Trade Council of Iceland to promote six Icelandic designers during London Fashion Week. Attended by leading fashion editors/stylists including Isabella Blow who was very taken with the venue. ELIDA FABERGE – Half-day presentation for the Impulse brand, using Mission’s exhibits and merchandise as props. GLAXO WELLCOME – Festive gathering to celebrate its website division. ARCHITECTURAL EXPRESSIONS (Academy Editions) – A visual display to launch this ‘photographic reassessment of fun in architecture’ by Tony and Peter Mackertich. JAKE – Gay members club founded by Ivan Massow hosted a drinks reception with Marquis private jets. ENTRIGA – A Barbarella themed party to launch new private members club.
