YCA

CULTURE highlight

Cheltenham Design Festival

Design is not a veneer but something that is fundamental to our wellbeing and prosperity – the spine that supports industry and innovation.

With this in mind, the Cheltenham Design Festival aimed to bring together an impressive roll call of some of our most innovative and forward-thinking designers and creatives from a wide range of disciplines.

Besides launching and promoting the event during its first two years, Yvonne helped secure key speakers including Paola Antonelli from the MoMA, New York, and design/architecture critics Alice Rawsthorn and Rowan Moore, plus assisted on the event’s branding and marketing.

Given its timing, overlapping with the annual design pilgrimage to Milan, it was heartening how supportive the design community was. Alongside media coverage, the event was featured in industry newsletters and websites, along with CDF literature displayed in their entrances/receptions – including the Design Council, London Design Festival, APDIG, British Council and Design Museum.