YCA

CREATIVE highlight

Dressed to Kill (Flammarion)

Collaborating with Brioni’s PR helped realise this book – which traces James Bond’s influence as a male style icon, following the sartorial transformation of the world’s most famous secret agent.

This also involved recommending leading journalists including Nick Foulkes and Nick Sullivan to contribute chapter essays, and persuading the ICA to run a ‘Bond Culture’ weekend of talks and events which was an instant sell-out.