YCA

CREATIVE highlight

Eat London (Ellipsis) 

This project initially involved securing sponsorship from Martell, one of the oldest cognac houses, to underwrite the book's production costs.

At this time, few publishers would consider such a partnership, however the brand’s PR agency understood the book’s merit and Ellipsis designed a tasteful spread near the front of the book about Martell, who understood this was a more credible form of exposure compared to plonking their logo on the cover.

Eat London was a pioneering guide – in the sense that it listed London’s eateries and bars by merit of their design rather than their food and service. Edited by architect Samantha Hardingham, co-owner of one of London’s first contemporary coffee chains – Crowbar Coffee.

This book’s media exposure and success paved the way for the plethora of design-led hotel and eatery guides and websites.