YCA

RETAIL highlight

FITZROVIA NOW

An effective way of promoting the wealth of design events taking place each September has been to segregate them into ‘design districts’.

Yvonne worked closely with Fitzrovia’s enclave of design showrooms to position this central district on the design map.

Stores and like minded (well designed!) restaurants and coffee shops joined forces to create a design destination during the London Design Festival – including EDC London, Forza, Hastens, Kaffeine, Ligne Roset, Material Lab, Minotti London, Republic of Fritz Hansen in partnership with Skandium, Sanderson hotel, the RIBA, Riding House Cafe, Together Design and VOLA.

Alongside the press coverage, the event’s exclusive media partner Living Etc magazine supported the event with editorial, advertising, window stickers and the printed guide.

Yvonne also helped project manage a few special events including a pop-up ‘book shwop’ where visitors could swap design books and a ‘What is ugly?’ talk by Stephen Bayley.