YCA

Design highlight

Michael Anastassiades

Yvonne occasionally advises
the London-based designer
on media strategy, profiling
and promoting special projects. 
Plus exploring collaborations
with concept stores, curators, 
designers and publishers. 

This has included launching
MA’s Waterloo base,
collaborating with
Designersblock to devise
a mini Southbank design hub.
Brokering MA with Wallpaper* 
to participate in its
Handmade 2013 project.
The collaboration made
the magazine’s cover story
and was exhibited in Milan
and Harrods, London. 
Promoting MA collections
with Svenskt Tenn and Flos.

Substantial editorial coverage
has been generated, including: 
World of Interiors (10-page spread), 
Wallpaper*, Wall St Journal Europe, 
Wall Street Journal Magazine, 
Architectural Digest India, Port,
Disegno (MA art directed
13 page lighting feature), 
1843 (The Economist magazine) 
and Saturday Telegraph Magazine. 
Profile in the London Design Guide 2013/14.