YCA

RETAIL highlight

SELFRIDGES

While discussing ideas to promote design agent Naomi Cleaver’s stable of designers, Yvonne suggested teaming up with a retailer would maximise PR potential.

After approaching Selfridges, the department store agreed to host an exhibition highlighting the designers work, during September’s ‘100% Design week’.

Selfridges devoted a section of their furniture department and four windows to the exhibition along with funding a duotone catalogue to accompany the event.