YCA

PUBLISHING highlight

Taschen

 Dismissed by UK publishers
– to their error –
for its keenly priced
trilingual art paperbacks
Benedikt Taschen appointed
Yvonne’s services to reposition
the company’s profile –
achieved after securing
major interviews in
The Sunday Times, GQ and the
Independent on Sunday
amongst others.

Handling Taschen’s entire list
of arts and lifestyle titles, 
highlights included
Christo & Jeanne-Claude: 
Wrapped Reischtag, 
Pierre et Gilles (their book signing
attracted a solid queue for six hours) 
and Philippe Starck which coincided
with an exhibition at the Design Museum.