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**YCA**
**COMMENTARY**
**MEDIA | PUBLICATIONS | BRIEFINGS**
New opportunities saw Yvonne crossing the fence from PR to journalism, honing her skills as writer, editor and copywriter.

This spanned editing magazines, writing design features/columns for global and regional magazines and newspapers; writing content for association newsletters and event websites and contributing sections for magazine and book city guides.

**WRITING**

MEDIA

THE NATIONAL, MONOCLE, ALEF, THE CLERKENWELL POST, MODERNISM MAGAZINE, WEEKEND FINANCIAL TIMES, GULF INTERIORS, GI WIRE, BOUTIQUE MAGAZINE, KHALEEJ TIMES WKND MAGAZINE, CLIENTELE, HEDGE, A PLACE IN THE SUN, ISLAND CONNECTIONS, TBS: THE BROADSHEET

1b) Hero Pix - Clerkenwell Post copy.jpg

Commentary

MEDIA

PUBLICATIONS

BRIEFINGS

10) NATIONAL - Insider column 2 copy.jpg

5) NATIONAL - Top Designs 2009 spread.jpg

Commentary

MEDIA

PUBLICATIONS

BRIEFINGS

Commentary

MEDIA

PUBLICATIONS

BRIEFINGS

Yvonne currently uses her zeitgeist antennae and writing skills to generate debates, reports and presentations, identifying trends, moods and movements that assist and impact future strategy, notably in retail and fashion.

The All-Party Parliamentary Design & Innovation Group (APDIG) invited Yvonne to collaborate on organising a debate about the perception of the design industry in Parliament. The Defining Design Debates motioned that design was suffering a PR problem leaving it misunderstood and undervalued by government, underused by business and misrepresented in the media.

Supported by Design Week, the debates attracted leading players in the design industries, education and media. An idea to create an ‘A to Z’ of the best of British design’ to circulate to all MPs was unfortunately unrealised.