YCA

BRIEFINGS highlight

SKAGEN

Skagen was looking to evolve from an accessories company into a lifestyle brand which involved working on a series of initiatives including: nominating designers whose work chimed with Skagen's approach/ethos to develop capsule collections/statement pieces, proposing collaborations with magazines and other partners on retail/cultural installations; and sourcing complementary product to sell through Skagen’s online and retail channels.

Other projects included the Skagen Retail Edit – a tight selection of Skagen product for special displays/collaborations with leading department stores and fashion/lifestyle boutiques. Working with creative agency Baluba, Yvonne assisted compiling a series of presentations and reports.